TikTok Marketing Strategy: 12 Tips To Outrank Your Competitors
TikTok is growing fast and furious, especially among young people. So if you or your brand have the teenager's niche as your target audience, you should definitely join this platform and try to engage with them.
However, doing it is not as easy as it sounds, so we created a list of our top 12 tips to make the most out of your TikTok strategy.
Also, remember to check out this post about why you should be using video marketing strategies to boost your brand!
Just like Instagram, Twitter, and many other social media platforms, hashtags are a vital way to classify content.
You can use that in your favor to appear on the ‘Discover’ option at the bottom of the screen: when users tap there they see a list of videos under the most trending hashtags.
2. Follow TikTok Trends
Even though trends can start and end overnight, it’s always a good choice to keep an eye on them to generate TikTok videos relating to the most popular trends.
Nevertheless, don’t forget to add your personal touch and make your own version of this trend. Otherwise, you’ll be just copying someone else’s content.
3. Work with TikTok Influencers
Influencers dedicated to build a reputation and create a community on TikTok can be great allies for your brand.
Focus on establishing work relationships with those TikTok influencers that have the same audience as you do to boost your business.
4. Interaction is key
User engagement is born with interaction. This means that you should comment as much as possible on other people’s posts and encourage them to comment on yours.
Having said that, don’t forget to make meaningful comments and not just plain ones, since TikTok ranks them by the number of likes they've got.
5. Post regularly
Building a community is a full-time job. You must work on creating content frequently and publish videos on a regular basis.
The rule is simple and works almost all the time: the more videos you share, the more followers you get.
6. Add TikTok effects to your videos
Creating a great video is not enough to catch your audience's attention, it needs to be not only great but also original and creative to stand out from the rest.
Use TikTok effects to help you be unique!
7. Be clear
Always keep in mind that your video can’t be longer than one minute, so plan your video ahead to make sure it will be clear and understandable in only 60 seconds.
A little heads up: it’s harder than it sounds!
8. Use TikTok Ads
Like every other social media platform, TikTok has found a way to monetize its content.
It’s easy to advertise on the platform and your brand should definitely start doing it!
9. Set a Hashtag Challenge
Hashtag challenges are a type of TikTok ad that works great increasing engagement levels and boosting brand awareness.
It means starting a ‘challenge’ or trend and encouraging others to do it and share their videos using your hashtag.
10. Don’t get obsessed with branded content
No one wants to receive offers all day long. Creating friendly relationships with your audience is also a key marketing point! Giving your audience what they want also means interacting with them and providing them with funny and noncommercial content to enjoy.
11. Read your follower’s analytics
Understanding who your audience is and how they behave is extremely relevant to create the right type of content for them.
Thankfully, TikTok offers a Followers analytics tab where you can get data about the number of followers you have, how much it has increased or decreased, which gender are they, what’s their main activity, where do most of them live, and their latest favorite videos.
12. Establish deadlines
This tip to outrank your competitors works on every marketing strategy you create across any platform: you need to give your audience a call to action with a deadline.
Having limited time to make a purchase or to contact you will increase the chances of getting it done!