Video Length Guide: Facebook, Instagram, TikTok & More (2020)

It is not always easy to find the required video size for each social media platform you want to be in.

As we all know, content is king but distribution is queen. And that is why we created this article about every social media post and ad video dimension you need to know in 2020.

Every social media video size and spec

social media video size and spec

There is plenty of information. Just click on the following links to go directly to your preferred platform:

1. Facebook Video Length

facebook video specs and details

According to a study, 45% of Facebook users spend at least an hour watching videos on this platform.

This means about 1.102 million people watching Facebook videos every week. And this statistic is only getting higher!

However, there are multiple types of videos that can be shared on Facebook, and each one has specific dimensions and specs that need to be followed.

Video posts (Landscape & Portrait)

video posts on facebook

This is the most common type of video we can find on Facebook. These videos appear on Facebook’s feed, and friends and brands can share them.

If you are going to create a video post, you will have to choose between Landscape or Portrait. The difference among them is the video orientation.

Video Guidelines for Video Posts

  • Best video dimensions: 1280 x 720 pixels for both Landscape and Portrait.
  • 600 pixels of minimum width for Landscape and Portrait. Height depends on aspect ratio.
  • Landscape aspect ratio: 16:9.
  • Portrait aspect ratio: 9:16. If the video includes a link, then the aspect ratio is 16:9.
  • Mobile renders to aspect ratio 2:3 for both Landscape and Portrait.
  • Max file size: 4GB.
  • .MP4 and .MOV are the most recommended video formats.
  • Max video length : 120 minutes.
  • Max video frames: 30fps.
video guidelines for video posts

Text Character Limits for Video Posts

  • The characters maximum is 2,200 characters.
  • The recommended amount is 90 characters when it includes a link.
  • Headline maximum is 25 characters.
  • Link description maximum is 30 characters.

360 Facebook Videos

360 videos on facebook

360 videos are those which enable users to scroll through a video to get a complete 360 degrees view.

Even though this kind of video is shown organically on Facebook feeds, it is usually prioritized by Facebook and appears on top.

Video Guidelines for 360 Videos

  • Maximum dimensions: 4096 x 2048.
  • Minimum width: 600 pixels. Height depends on aspect ratio.
  • 360 aspect ratio: 2:1.
  • Maximum file size: 1.75GB.
  • The most recommended video format is .MP4.
  • Video length must not overcome 40 minutes.
  • Video maximum frames are 60fps.
Video guidelines for 360 videos

Text Character Limits for 360 Videos

  • Maximum is 2,200 characters.
  • The recommended amount of characters is 90 when a link is included.
  • Headline maximum is 25 characters.
  • Link description maximum is 30 characters.

Facebook Video Ad Specs

video ads sizes

There are many video ad types you can use, and each of them requires a different format. But don’t worry, we will cover them all!

This type of video is also shown on Facebook feeds and has two basic dimensions: landscape or square (instead of portrait).

You should also keep in mind that this kind of video can be displayed on the right column of Facebook.

However, even though the right column video is smaller, the dimensions must be the same as the Desktop News Feed Link Video.

Video Guidelines for Facebook Video Ads

  • The recommended video dimensions for both landscape and square are 1280 x 720 and 720 x 720.
  • The minimum dimensions are 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Landscape aspect ratio should be 16:9.
  • Square aspect ratio: 1:1.
  • Maximum video file size: 4GB.
  • Recommended video formats: .MP4 and .MOV.
  • Max video length: 120 minutes.
  • Max video frames are 30fps.
Video Guidelines for Facebook Video Ads

Text Character Limits for Video Ads

  • The maximum count is 2,200 characters.
  • The recommended text length is 90 characters.
  • The headline maximum should be 25 characters.
  • Link description maximum is 30 characters.

This video type makes it possible to showcase many videos linked to a user’s Facebook feed, a fanpage or a website.

This kind of video ad is very effective since it allows users to see a lot of content in just one link.

Facebook carousel video ads
  • Recommended video dimensions: 1080 x 1080 for both Landscape and Square.
  • Minimum dimensions are 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Square aspect ratio: 1:1.
  • Video file size must not be bigger than 2.3GB.
  • Recommended video formats: .MP4 and .MOV.
  • Video should be shorter than 30 seconds. Continuous looping is up to 90 seconds.
  • Maximum video frames are 30fps.
  • Maximum: 2,200 characters.
  • The recommended amount is 90 characters.
  • Headline maximum is 40 characters.
  • Link description shouldn’t be longer than 20 characters.

Collection Video Ads for Mobile

The Facebook Collection ads display multiple images with a main video above them.

This is perfect for promoting a video or a product and a few images of the same product in different colors.

As you can imagine, the clothing industry can really take advantage of this type of ad.

Video Guidelines for Collection Video Ads for Mobile

  • Recommended video dimensions: 1200 x 628.
  • Minimum dimensions are 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Landscape aspect ratio: 16:9.
  • Square aspect ratio: 1:1.
  • Maximum video file size: 4GB.
  • Recommended video formats: .MP4 and .MOV.
  • Max video length: 120 minutes.
  • Max video frames are 30fps.

Text Character Limits for Collection Video Ads

  • Maximum count should be 2,200 characters.
  • The recommended text length is 90 characters.
  • Headline maximum is 25 characters.
  • Link description maximum is 30 characters.

Canvas Video Ads Within News Feed (Mobile)

Facebook’s Canvas ads are a mobile experience to enhance a brand's storytelling.

That is why this kind of content allows users to swipe to the sides of the video and downward.

There are no text or character limits for Canvas Video Ads.

Video Guidelines for Canvas Video Ads

  • Recommended video dimensions: 1200 x 628.
  • Minimum dimensions required are 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Landscape aspect ratio should be 16:9.
  • Square aspect ratio: 1:1.
  • Video file size can not be bigger than 4GB.
  • Recommended video formats: .MP4 and .MOV.
  • Max video length: 120 minutes. It is recommended to have it last less than that.
  • Max video frames are 30fps.

Autoplay Video Within Canvas Ad for Mobile

When users are watching the Canvas ad they will be presented with an autoplay video.

Here are the required length and specs for that.

Video Guidelines for Autoplay Video Within Canvas Ad for Mobile

  • Recommended video resolution: 720p.
  • The minimum dimensions are 600 x 315 (1.9:1 landscape) or 600 x 600 (square).
  • Landscape aspect ratio: 16:9.
  • Square aspect ratio: 1:1.
  • Video file size must not be bigger than 4GB.
  • Best video formats: .MP4 and .MOV.
  • Max video length: 120 minutes. It is recommended to have it last less than that.
  • Max video frames are 30fps.

Slideshow Video Ad

Slideshow Video Ad

This kind of video ad is meant for reaching audiences with slow Internet connectivity. To prevent them from not being able to watch the ad, the slideshow video displays images.

You can select between 3 and 10 pictures or choose a video and transform it into an image slideshow.

You can also add music in the following formats: .WAV, .MP3, .M4A, .FLAC or .OGG.

Video Guidelines for Slideshow Video Ads

  • Recommended video dimensions: 1200 x 720 for Landscape and Portrait.
  • Landscape aspect ratio: 16:9
  • Portrait aspect ratio: 9:16. For videos including links, the aspect ratio is 16:9.
  • Video file size must not be bigger than 4GB.
  • Recommended video formats: .MP4 and .MOV.
  • Max video length: 120 minutes. It is recommended to have it last less than that.
  • Max video frames are 30fps.
Text Character Limits for Slideshow Video Ads

Text Character Limits for Slideshow Video Ads

  • Maximum: 2,200 characters.
  • Recommended amount of characters: 90.
  • The headline maximum is 25 characters.
  • The link description maximum is 30 characters.

Facebook Stories for Ads and Organic Posts

Facebook Stories for Ads and Organic Posts

Organic Facebook stories videos or pictures last 24 hours and then disappear.

Story Ads can last as long as you set them to, and specs for these ones are similar to the organic ones.

Video Guidelines for Facebook Stories

  • The minimum dimensions are 500 x 500
  • Aspect ratio should be 1.91 to 9:16. Colored gradient bars rendered above and below videos must be under 9:16 (keep in mind that the text field will also be placed below in videos smaller than this aspect ratio).
  • Video file size must be smaller than 4GB.
  • Video length can not overcome 15 seconds.
  • Recommended video formats: .MP4 and .MOV.

Do you still have questions about Facebook videos? You may want to use some help from Facebook Help Center.

2. YouTube Video Length

youtube video length


YouTube is the absolute winner when it comes to video marketing. It is also the #1 platform in affecting consuming behavior.

YouTube enables you to share many different types of video content, from short ads to movies and live streaming.

Of course, each of them needs specific video size and length.

Standard YouTube Video

standard youtube video specs

Every YouTube user can upload this type of video on their channel for free.

Even though YouTube allows you to use almost any video size, length and formatting, there are some rules you should probably want to follow:

YouTube Video Guidelines

  • Best dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p), 1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Minimum dimension required: 426 x 240.
  • Max dimension possible: 3840 x 2160.
  • Aspect ratio: 16:9. However, it will auto add to pillarboxing if it is 4:3.
  • File size can not be bigger than 128GB or longer than 12 hours.
  • Video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.

YouTube Video Ad Specs

Advertising on YouTube provokes a 20% traffic increase.

YouTube Video Ad Specs

When deciding to advertise on YouTube, you will need to decide which type of video content you are going to go for. YouTube video ads can be skippable, non-skippable, mid-roll and bumper videos. Anyway, all of them follow practically the same dimensions, sizes and length.

This happens because they are all going to be displayed on the YouTube video player.

Youtube Video Guidelines

  • Best YouTube video dimensions: 426 x 240 (240p), 640 x 360 (360p), 854 x 480 (480p),1280 x 720 (720p), 1920 x 1080 (1080p), 2560 x 1440 (1440p) and 3840 x 2160 (2160p).
  • Minimum dimension: 426 x 240.
  • Maximum dimension: 3840 x 2160.
  • Aspect ratio: 16:9.  However, it will auto add to pillarboxing if it is 4:3.
  • File size can not be bigger than 128GB or longer than 12 hours.
  • Video formats: .MOV, .MPEG4, MP4, .AVI, .WMV, .MPEGPS, .FLV, 3GPP, and WebM.
  • Skippable video length can not last more than 12 hours.
  • Non-skippable video length must be between 15 or 20 seconds.
  • Mid-roll video length minimum possible: 30 seconds.
  • Bumper video length: up to 6 seconds.

Do you still have questions about YouTube videos? You may want to use some help from Google Help Center.

3. Instagram Video Length

videos on instagram with details

Since Instagram first introduced videos, back in 2013, their popularity has been increasing until they became a great success.

instagram video lengths explained

This led to Instagram launching the video ads in 2015, which is probably one of the best commercial decisions the platform ever took.

And, as marketers, investing on Instagram videos is one of the smartest strategies we could think of.

In Feed Videos (Landscape, Square and Vertical)

There are three different Instagram’s feed videos: they can be either landscape, square or vertical.

We are going to cover the length and specs of each of them.

Instagram’s Feed Video Guidelines

  • Minimum resolution required for landscape video: 600 x 315.
  • Minimum resolution required for square video: 600 x 600.
  • Minimum resolution required for vertical video: 600 x 750.
  • Landscape aspect ratio: 16:9.
  • Square aspect ratio: 1:1.
  • Vertical aspect ratio: 4:5.
  • Video file size for all formats must be not bigger than 4GB.
  • Best video formats: .MP4 and .MOV.
  • Video length needs to be up to 60 seconds.
  • Max video frames are 30fps.

Texts Character Limits for Instagram’s Feed Videos

  • Maximum of characters: 2,200
  • Recommended amount of characters: 125 characters.

Instagram Video Ad Specs

Instagram video ad specs and lengths

Engaging videos are key for Instagram ads, which revenue continues to increase over time.

In Feed Video Ad

Instagram video ads are just like the organic Instagram feed videos we just saw, except for the fact that it says ‘sponsored’ on top of them.
In terms of length and specs, they are exactly the same.

As well as Facebook, Instagram has a carousel video ad option, which shows several images or videos in just one post.

types of instagram ads and lengths

You need to choose between 2 and 10 videos or pictures. Also, a full-width call to action button will be placed below the ad.

  • Minimum resolution required: 600 x 600 pixels.
  • Maximum resolution possible: 1080 x 1080.
  • Aspect ratio: 1:1.
  • Video file size can not be bigger than 4GB.
  • Recommended video formats: .MP4 and .MOV.
  • Video length can not overcome 60 seconds.
  • Max video frames are 30fps.
  • Maximum of characters: 2,200.
  • Recommended amount of characters: 125.

Instagram Video Stories

1 out of 4 consumers made a purchase after watching a brand’s Instagram story. The real challenge is to create a striking video post or an Instagram story with engaging motion graphics.

We’ve created an article to help you achieve this by using eye-catching Motion Graphics videos on your Instagram stories!

So, how long should Instagram stories videos be?

Instagram Stories Video Guidelines

  • Recommended resolution: 1080 x 1920 pixels.
  • Minimum resolution: 600 x 1067 pixels.
  • Aspect ratio: 9:16.
  • File size can not be bigger than 4GB.
  • Best video formats: .MP4 and .MOV.
  • Video length can not be longer than 15 seconds.

Instagram TV Video Specs

instagram tv length igtv

77% of marketers post videos on IGTV. And there is a reason why!

IGTV’s, just like Instagram stories, display on full-screen. The difference is that IGTV videos are longer than stories and do not disappear after 24 hours. Also, you get to save them as posts in your feed.

IGTV is meant for creating long organic content to engage with your audience by giving them something appealing to watch.

Instagram TV Guidelines

Instagram TV Guidelines

  • Recommended resolution: 1080 x 1920 pixels.
  • Minimum resolution: 720 pixels.
  • Recommended aspect ratio: 9:16. 16:9 also works. In-feed previews show at 4:5.
  • Video length must be at least 1 minute and cannot be longer than 10 minutes when uploading from mobile. Videos can be up to 1 hour when uploading from desktop.
  • File size for videos under 10 minutes is 650MB. For one hour videos it is 3.6 GB.
  • File format must be .MP4.

Do you still have questions about Instagram videos? You may want to use some help from Facebook Help Center.

4. TikTok Video Length

tiktok video length

TikTok is the freshest trend regarding the strong mix of video and social media. TikTok videos are engaging, fun, original and, more importantly, a brand new way of telling stories.

tiktok video length and specs

Don’t forget to take these specs into consideration when uploading your videos to TikTok so that your audience watches them exactly the way you want.

  • TikTok video dimensions: 1080×1920.
  • File size maximum: 287.6 MB. For ads, the maximum is 500 MB.
  • Vertical videos work best on TikTok, but horizontal ones are also acceptable.
  • Aspect ratio required: 9:16 (a normal smartphone screen). However, you can also use a 1:1 aspect ratio, but it will not be full-screen.
  • File format .MP4 and .MOV.
  • File format for ads: .AVI and .GIF.

5. Twitter Video Length

twitter video and specs


People watch videos on Twitter to follow the news and to keep in touch with what is going on with their topics of interest.

According to Twitter itself, there are more than 2 billion video views on Twitter everyday. So, publishing Twitter videos is probably a good idea. But which are the Twitter video specs?

Twitter Landscape & Portrait Videos

Twitter Landscape & Portrait Videos

Twitter also has two different types of video: landscape and portrait. They are easy to publish, but you need to consider each video required dimension.

Twitter Video Guidelines

  • Best landscape dimensions: 320 x 180 pixels, 640 x 360 pixels and 1280 x 720 pixels.
  • Best portrait dimensions: 240 x 240 pixels, 480 x 480 pixels  and 640 x 640 pixels.
  • Minimum dimensions required: 32 x 32 pixels.
  • Maximum dimensions possible: 1280 x 1024 pixels.
  • Aspect ratios should be from 1:2.39 to 2.39:1 pixels.
  • File size can not exceed 512MB.
  • Video format for desktop: .MP4. Video format for mobile .MOV.
  • Video length: up to 140 seconds.
  • Video maximum frames are 40fps.
Text Character Limits for Twitter Videos

Text Character Limits for Twitter Videos

  • Up to 280 characters.

Twitter Video Ads Length

Twitter Video Ads Length

Twitter video ads length and specs are identical to organic Twitter videos, so you can just copy the ones aboves and your video will run perfectly on Twitter advertising.

Do you still have questions about Twitter videos? You may want to use some help from Twitter Help Center.

6. Pinterest Video Length

put videos on pinterest

Pinterest keeps expanding the variety of content options their users can explore and publish.

As it was expected, videos are now part of the menu too.

There are a few video types you can post on Pinterest. Lucky for all of us, video guidelines for any one of them are identical!

Pinterest Promoted Video Specs

  • Square recommended dimensions: 600 x 600 pixels.
  • Best vertical video dimensions: 600 x 900 pixels.
  • Minimum video resolution possible: 240 pixels.
  • Square aspect ratio: 1:1.
  • Vertical aspect ratio: 9:16.
  • Best portrait video dimensions: 240 x 240 pixels, 480 x 480 pixels and 640 x 640 pixels.
  • File size cannot be more than 2GB.
  • Video formats: .MP4 and .MOV.
  • Video length: up to 30 minutes.
  • Max video frames are 25fps.
Text Character Limits for Pinterest Videos

Text Character Limits for Pinterest Videos

  • Up to 400 characters.

7. Linkedin Video Length

linkedin video details

LinkedIn launched its video feature in 2017 and it has been an extremely successful choice: 75% of executives claim they watch b2b video marketing every week.

Linkedin Video Length

This social media platform offers two types of video content: shared video (organic) and ads. Let’s see the specs for both of them.

Video Guidelines for LinkedIn Shared Video

  • Aspect ratio: between 1:2.4 and 2.4:1.
  • Maximum file size: 5GB.
  • Video formats: .ASF, .AVI, .FLV, .MOV, .MPEG-1, .MPEG-4, .MKV, and .WebM.
  • Video length must be at least 3 seconds.
  • Video length must be longer than 10 minutes.
  • Max frames are 60fps.

Video Guidelines for LinkedIn Video Ads

This feature has been available on LinkedIn since 2018 and offers different specs than organic videos. Don’t forget this when planning your marketing strategy!

  • Required dimensions: 480 x 360 pixels, 640 x 360 pixels, 640 x 480 pixels, 960 x 720 pixels, 1280 x 720 pixels, 1440 x 1080 pixels, 1920 x 1080 pixels.
  • File size: up to 200 MB.
  • Video format: .MP4
  • Max video length: 30 minutes.
  • Recommended video length: 15 seconds.
  • Frame rate: less than 30fps.
LinkedIn Video Stories

LinkedIn Video Stories

LinkedIn stories are being tested right now and only available to some members and LinkedIn pages in Brazil, the Netherlands and the UAE.

However, this feature is expected to be widely available soon. It will allow users and organizations to share images and 20 second videos.

LinkedIn stories enable users to share their professional experiences and thoughts to keep on building a professional community.

LinkedIn stories last 24 hours and then disappear.

Just like stories on any other platform, LinkedIn stories last 24 hours and then disappear.

That being said, this is actually brand new information! And LinkedIn stories size and specs are not available yet. Keep tuned!

Do you still have questions about LinkedIn videos? You may want to use some help from Linkedin Help Center.

8. Snapchat Video Length

snapchat video length

More than 10 million videos are watched on Snapchat per day, mostly by young people between the ages of 15 and 25.

It has captivated an important audience through video content exclusively, and you can take advantage of it by jumping into this trend.

10-Second Snapchat Video

This is the main channel users communicate with each other on Snapchat, and your business could join the conversation by posting them too.

10-Second Snapchat Video

Video Guidelines for 10-Second Snapchat Videos

  • Recommended dimension: 1080 x 1920 pixels.
  • Aspect ratio: 9:16.
  • File size: up to 32MB.
  • Video formats: .MP4 and .MOV.
  • Video length: between 3 and 10 seconds.

Long-Form Snapchat Video Ad

This type of video is especially for advertising. This is what users see when they are going through other user’s stories (just like on Instagram!)

Long-Form Snapchat Video Ad

Video Guidelines for Long-Form Snapchat Video Ad

  • Recommended dimension: 1080 x 1920 pixels.
  • Aspect ratio: 9:16 or 16:9.
  • File size: up to 1GB.
  • Video formats: .MP4 and .MOV.
  • Video length: at least 15 seconds (there is no maximum).

Do you still have questions about Snapchat videos? You may want to use some help from Snapchat Help Center.

Also, don’t forget that CreatorKit can help you out creating breathtaking videos in just a few seconds. Looking like a pro video editor has never been so easy!

There is one thing we can all be certain about, regarding a brand’s digital presence: video marketing is a powerful tool for those marketers struggling everyday to get their audience’s attention and transform it into sales.

If you want to get to know more about this topic, don’t miss this article where we gathered the 58 best video marketing statistics to prove that this trend has come to stay.